Hi, we're Neon Roots.

We start, scale, and storytell.

Founded in 2011, Neon Roots is a venture studio made of startup junkies, growth hackers, and creative savants working with tech founders and media companies to shape the future.

Our portfolio of companies generates $25M in annual revenue and supplies 300+ people with jobs around the world.

–– Our family of companies

Software development agency located in Los Angeles, Buenos Aires, and Montevideo
Software development agency located in Los Angeles, Buenos Aires, and Montevideo
Viral content studio for Ben Lee and learn.yobenlee
Viral content studio for Ben Lee and learn.yobenlee
Award-winning content and digital product agency
Award-winning content and digital product agency
The first ever modern 24-hr diner in Hollywood, CA
The first ever modern 24-hr diner in Hollywood, CA
Portfolio company of NR with 25+ apps and games
Portfolio company of NR with 25+ apps and games
Private mastermind with venture-backed founders and finance experts
Private mastermind with venture-backed founders and finance experts

–– Companies we’ve helped have been financed by

–– Other investments

–– TESTIMONIALS

...

Ben's team built out the MVP for our online cooking school. He ran a tight ship and clearly has been able to attract some excellent talent for his team in Uruguay. Their work product was top notch and the hybrid domestic/offshore model makes a lot of sense.

...

I have been working with Ben using his growth hacking techniques to build my business. Ben and his team have been absolutely fantastic to work with.

...

I have known Ben for over a decade and have seen him grow Neon Roots / Rootstrap into the force it is today. I am not surprised by his accomplishments, as Ben's ability to communicate effectively, solve complex problems and manage large teams has carried over from his days in the non-tech sector. From a developer's point of view, it's fantastic to see the high quality work, open source projects and innovations he has brought to the web, app and tech space.

...

The decision to move forward with development was not easy, but Ben's team took the time to help us understand the process, costs, and time investment involved in the project, which lead to a collective decision that the timing was not right. If and when we decide to move forward, Rootstrap will be our first stop.

Want to work together?

The traditional business model has been dead for a while. Venture capital is disappearing and overpriced vendors are going belly up. The future is all about venture studios –– building a community of entrepreneurs working together to start startups and disrupt the world.

We’re a cross-functional team of startup-obsessed growth hackers, content creators, and seasoned entrepreneurs. We’ve been working this way since way before it become a buzzword in Silicon Valley.

If you’re a founder and you need help with your startup or established company, drop us a line. We’d love to help.